One of One alters the aesthetic design of a product each time one is sold through parametric design and digital manufacture. While still a product of mass manufacture, each product that is produced is unique.
This is not the first product to explore the concept of slight alteration - but it is the first to explore it so intentionally. Wood products provided unlimited variation in their grain. Patterned Bakelite products intentionally produced variance in their manufacture. Through wear almost all products achieve a unique patina. One of One creates significant variance in its manufacture making it identifiably unique straight off the production line. Beyond a branding campaign - One of One moves the agency from the designer to the user. The watch becomes an unbranded and untainted product for the user to build meaning and significance around.
This idea stemmed from a carriage clock gifted to me by my Grandmother. The carriage clock has immense value through its association with our family history - however after seeing the exact same carriage clock at the New York Maker Faire the realisation that my carriage clock was just another product of mass manufacture immediately devalued the significance this object as an object of value. But it wasn’t exactly the same. Minor details such as the shape of the glass on the top of the clock.
One of One explores the modern equivalent of the carriage clock, the wrist watch. With this idea I am asking myself if this object will have more inherent value simply by adjusting the appearance of it to be unique, one of one, and essentially irreplaceable. Maybe. In an interview with Tim Miller, parametric and custom design expert, Miller predicted that after time it will just be perceived as a product of mass manufacture. To be a unique product, there must be human intervention, consumers or designers that choose a aspect of the design that makes it unique.