Why I choose my thesis topic.


Products have alway fascinated me. I designed my first product when I was 8 years old. Through Windows ’95 Paint, my dad’s first digital camera and an inkjet printer, I made a Lego set that replicated the Lego sets I was obsessed with at the time. But instead of consuming astronauts, cowboys and racecar drivers, I wanted a Lego product that reflected myself. I made the set of myself working on a car - something me and my dad were doing together at the time.  My fascination with products prompted me to begin my academic life in Industrial Design - I wanted to make things, use my hands and reflect myself in tangible objects. 

When I moved to New York to study my Masters, I left a lot of my possessions behind, and also lost touch with the tangible objects of my designs. My Master’s study at MFA Products of Design expanded the notion of product design into a whole range of new fields - where the artefact was not the central outcome, and this concerned me … where was the tangible ‘products’ of my designs. I began to ask myself why was it concerning for me that I was not making things and what was important to me about things?

As I begun to explore my personal relationship with objects I realised that this disconnect was beyond my personal lifestyle change but a cultural shift into an age where services access and experience trumps possession. Through this thesis I have been exploring our relationships with objects, their value, meaning and opportunities to foster personal relationships with as we move into a world of impersonal access.

Louis Elwood-LeachComment