Manifesto for the Rebirth of Industrial Design in the Third Industrial Revolution.
The next Industrial Revolution has begun, marked by the democratisation of tools of creation, means of production, and infrastructure of distribution. Industrial designers, no longer limited to traditional ideas of production of previous Industrial Revolutions, must embrace the new opportunities offered by the digital age, and rethink what it means to design and manufacture on a mass scale for a global market.
The Third Industrial Revolution offers an opportunity for the rebirth of industrial design - the role of the industrial designer is transforming into the role of design thinker as they apply their knowledge to a broader range of applications which lie within the synergy between...
Empower design over the designer.
Design beyond a ‘one size fits all’ mentality.
Economies of scale no longer apply.
Act locally on a global scale.
Manufacture is decentralising and the marketplace is centralising.
Think beyond the product.
Design and manufacture is digitising.
Embrace the machine as a tool of craft.
Everyone can access the means of production.
Fit our abilities and redefine our limitations.
Rebirth of Industrial Design - Personal Manifesto, 2015
Project: Victoria University
Exhibited: Victoria University SoAD End of Year Exhibition 2015